Our Story

began in 2004.

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We started Playgroup with one goal:

to unleash big ideas that build meaningful connections and win hearts. ​

It’s what makes us… us.

 

Our first major project? SCTV.
We overhauled their identity, strategy, comms, and the results spoke for themselves.

 

Since then, brands like Samsung, Sony, AirAsia, Indofood, and Djarum have joined the fun.

 

In 2008, we introduced Jin 76 for Djarum 76.
If you know, you know.

If not, Google it.

 

We bring years of experience, a proven track record, and multi-platform expertise to every brief.

Still bold. Still curious. Still playing.

Over two decades strong.

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